The Human Intelligence Institute has two primary fonts that are used in our materials.
Both of these fonts were chosen because of their distinctive humanistic heritage, and because of the human-centered attributes of the font and design experience.
We choose to use both a Serif and a Sans Serif font.
Rockwell is a slab serif typeface supervised and released to market in 1934 by Frank Hinman Pierpont of the English Monotype Corporation. The font was originally created during the metal type period, and each letter was cast in a hot metal typesetting process for use in 18th century newspaper and book printing presses. Companies such as Malibu Rum, Marshall Amplifiers and the Boy Scouts of America have used this font on their products. The font has also been used often for posters and magazine advertising headlines.
We employ Rockwell here in honor of this profoundly hand-hewn heritage, and in honor of the human creators of this font. You can license this font today from the Monotype Corporation.
Poppins is a sans-serif typeface known for its high readability quotient, fast scanning capability and accessibility by all readers. It is an international font created to be experienced first in the digital realm. Poppins was created by designers Ninad Kale and Jonny Pinhorn.
Poppins derives much of its clarity from the Helvetica family of fonts, but adds a younger modern aesthetic derived from online fonts used in video games, mobile apps and web development. Poppins is a versatile, geometric sans-serif typeface with clean, monolinear strokes and a contemporary feel. As a counterpoint to the classic serif format of Rockwell, Poppins also visually informs a modern technologically aware audience that we also embrace digital creators and work to lift up the work of humans who create work that is primarily online. Poppins is freely available via an open source license.